January 2018

• Nine new members joined the Coalition: USA (3), Kenya, Republic of Ireland, Czech Republic, Switzerland, Norway, Trinidad and Tobago.
• 40 organizations representing 20 countries attended the Annual Meeting in Montreal in May.
• With regard to WPCD, nearly 245 stories were published on Nov. 16 for WPCD, and more than 800 stories in 30 countries were published about WPCD. Notable mentions were on Good Morning America, CBS News, Global News, the BBC and Daily Mail. Content reached an audience of more than 332 million. More than 150 landmarks went purple on WPCD, including the Sydney Opera House, Niagara Falls and Trafalgar Square. Across the board, there were increases in social media metrics ranging from 38 percent (impressions) to 18 percent (hashtag use).
• There was also increased Coalition member participation for WPCD, and increased media and social media engagement, despite fewer celebrities.
• A tagline was developed for use on WPCD and year-round: Demand Better. For Patients. For Survival.
• WPCD 2017 saw a 435 percent increase in earned media impressions (745M in 2017 compared to 139M in 2016).
• Worldwide Google searches of pancreatic cancer increased by 17 percent on WPCD 2017 compared to WPCD 2016, with a nearly 50 percent increase in the UK alone.
• Hill+Knowlton was selected as our new agency of record.
• The Coalition website saw a refresh with member activity added and a searchable database by activity, among other updates.
• Hosted a fundraising webinar and a #PancChat as part of Capacity Building.
• Profiled 10 member organizations in WPCC newsletters.